Successful artists on Instagram can often have a large following, but can they be counted as influencers or micro-influencers?

Micro-influencers often aren’t in the spotlight like celebrities or mega-influencers, but they certainly should not be overlooked. A micro-influencer is an influencer whose audience ranges from 1,000 to 20,000 followers. While they may not have an audience in the millions, they focus on a specific topic or niche in all of their posts. More than 75% of Instagram influencers are micro-influencers.

Can you partner with brands when you have solid following on social media?

There are many benefits that brands can receive when choosing to partner with micro-influencers or artists.

Strong bond with followers: Because these influencers focus on a certain topic, their followers are individuals who care about that specific content.

They appear more real: These influencers appear more authentic and genuine in their content. This helps their content appear more real and relatable to followers.

They are less expensive: Micro-influencers do not come with the high price tag as celebrity influencers. For example, you can expect to pay up to $1 million per post for celebrity influencers like Kylie Jenner.

They are more likely to engage with their followers: These influencers are often more likely to connect and engage with their influencers. They may reply to comments and participate in online events.

They are less likely to get bad press: Because micro-influencers are not as large as celebrities  and mega-influencers, they are less likely to create negative headlines, causing your company bad press.